How might you use this to your advantage? How then to explain VooDoo doughnuts? Like what you read? Restaurants around the nation already use these tactics, though perhaps in a much less overt way. We also understand that eating is an experience beyond mere taste and texture; the thrill of eating a graphic doughnut even if it is otherwise identical to the circular ones next door creates an exciting experience surrounding consumption of the doughnut. Why does this tactic work seemingly indiscriminately among foods? As Dan Jurafsky pointed out, food and sex are both physical, sensual pleasures that can be easily paralleled Chapter 7.
Like what you read? So why the lines out the door? Other names on the menu are lewd in other ways. From a quick cheer to a standing ovation, clap to show how much you enjoyed this story. What are the hordes of customers here to buy? Others are clever wordplays and cultural references. How then to explain VooDoo doughnuts? Here are some particularly intriguing selections: We also understand that eating is an experience beyond mere taste and texture; the thrill of eating a graphic doughnut even if it is otherwise identical to the circular ones next door creates an exciting experience surrounding consumption of the doughnut. Customers are surprised to see something so illicit explicitly referenced. Harnessing the power of shock value likely extends beyond sex. By naming their doughnuts as shockingly as possible or shaping them to look like genitalia, VooDoo Doughnuts heightens the perceived value of the doughnut through shock value. Why does this tactic work seemingly indiscriminately among foods? As Dan Jurafsky pointed out, food and sex are both physical, sensual pleasures that can be easily paralleled Chapter 7. With the exception of the Voodoo Doll, however, most of these selections are not particularly innovative or even especially sexy. Give Rose Adams a round of applause. The cultivated context surrounding the doughnut, from the eclectic store interior to the R-rated menu listings to the media buzz, is what ultimately differentiates VooDoo Doughnuts from its competitors. At least, the taboo surrounding sex in American mainstream culture. Rather, the names are simply based on wordplay or visual imagery. Explicit Language Ever heard of Voodoo Doughnuts? How might you use this to your advantage? Speaking from personal experience, the doughnuts at VooDoo Doughnuts are quite delicious and some of their creations — lewdly named or not — are different from the fare at your average doughnut shop. Voodoo Doughnuts is a now famous or possibly notorious doughnut chain based in Portland, Oregon that specializes in wacky doughnuts based on its voodoo theme. In this instance, consumption is as much about entertainment as any sort of nutrition especially since few people eat a doughnut as a meal. While certain foods lend themselves more easily to sex-based marketing and euphemism either because of visual imagery or pre-existing cultural associations , it seems that any food can and has been sexualized to improve sales.
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